Patient engagement system with technology accessibility

Patient engagement is seemingly not a brand-new concept. In other industries of the business world, the concept is generally known as customer engagement

Retail, food & beverage, hospitality, or many other service industries all are keeping communication with their customers actively to strengthen brand relationships. All those activities can raise customer engagement with the brand then spend more on the services. This type of strategy is usually mentioned in almost business and marketing materials.

Healthcare business becomes increasingly competitive as patients are now more careful about choosing their healthcare providers. Healthcare industry finally recognizes the important role of customer engagement, or “patient engagement” in this field. Furthermore, healthcare software development is additionally invested more to meet the need for patient engagement. 

The concept of patient engagement

Patient engagement refers to actions that patients being informed to understand their health status and the suggested treatment, involved in the decision-making process with healthcare providers. 

These positive behaviors help patients manage their own care and improve their health outcomes. Greater engagement also results in better use of preventive healthcare and clinical indicators. 

In practice, experts point out four key factors of patient engagement:

  • The willingness of patients to be involved in their own healthcare

  • The proactiveness of patients in their care

  • Technology adaptability to interact from distances using healthcare software

  • Support availability to keep patients on track

There is a small difference between patient engagement and patient experience. Whereas the previous is active, the latter is passive. Patient engagement is how a patient interacts with their care. Whereas patient experience is how a patient perceives and receives their care. But both aim to enhance health outcomes. 

Why Patient engagement system matter?

Higher healthcare efficiency

By actively engaging and collaborating with patients, physicians can timely update each patient’s condition. More detailed and useful information enables them to offer the most comprehensive care which is timesaving and cost-efficient.

On the other hand, patients with more informed knowledge are also willing to take care and invest more in their well-being and healthcare choices. Reported by a study, less engaged patients are twice as likely to hold up medical treatment. 

Patients satisfaction

Regular communication, even out of office hours, helps improve the trusted relationships between doctors and patients. Patient engagement software can be a perfect solution for interactive, real-time communication. It enables your health system to promptly respond to patients’ initiate contact. 

As a result, patients will be more certain regarding the physician’s diagnoses and more satisfied with the services of your hospital. 

Hospital competitiveness

Trust in the dedicated team and positive experiences increase patient retention for follow-up return visits or regular checkups. More and more patients remain loyal to your hospital because of qualified services. This will enhance your brand name recognition, which helps drive revenue and increase your business market share. 

Technology application in Patient Engagement strategy

Technology is playing a significant role in patient engagement strategy. According to a survey by Deloitte, patient engagement has been the most effective when making use of technology. 

Healthcare customer relationship management may involve collecting and managing patients’ data such as demographics and psychographics, clinical history; maintaining interactions between patients and physicians; providing healthcare knowledge, etc. Analyzing these insights helps executives get an overview of patients’ behaviors and implement effectively the patient engagement strategy. 

Here are some suggestions of the latest technologies that should be integrated into a web-based hospital management system

  • EHR (Electronic health records).

EHR is a digital version of all medical and treatment information of a patient, replacing paper records. EHR includes demographic data, medical history, testing results, diagnoses, medications, progress notes, allergies, imaging reports, and even data from other wellness applications or devices. 

The database is constantly accessed and transferred across specialists or departments when needed, while still ensuring accurate information. It saves time and place for both patients and providers to follow-up the records. 

  • Patient portal. 

Patients can go online to the hospital’s portal from their comfortable home to take some actions in the treatment progress. 

Healthcare scheduling software is one of the most convenient tools that should be connected to the portal. Logging to this online platform, patients can schedule, cancel, or reschedule appointments without having waiting time in the hospital.

Patients can also keep track of their records of treatment after each checkup. Some hospitals even add the pay bills online on their portal, which saves valuable time for patients and their staff.

  • Communication channel 

Providers are recommended to integrate their support center function into their healthcare portal or application. Patients usually submit their questions about services, medication, billing, or anything relevant to healthcare through this type of chatbox. A real-time and easy-to-access communication platform with prompt support can make patients more proactive in their care, which means increasing their engagement.  

  • Marketing automation tools

It has to be mentioned marketing automation as a necessary tool for maintaining patient engagement. Hospitals can reach new customers as well as keeping contact with patients through channels like direct calls, messages, newsletters via email, and especially social media. 

Your social media account can show public information about your hospital, your wonderful team, your services, or discuss healthcare knowledge topics. Social media activities help you come closer to patients, particularly young customers.

It definitely takes providers more time and effort to attract new customers, as well as turn them into loyal ones. That’s why patient engagement is supposed to be the future of healthcare practices. And utilizing technology with healthcare software or applications can be the best solution to achieve patient engagement in an efficient way.